Coda Ventures and The Weeks Group have partnered to launch Rocket2 Revenue, the industry’s first research-driven program offering newspapers a revenue guarantee. Antiquated research data and old implementation strategies leave newspapers in a weak competitive position. Rocket2 Revenue offers comprehensive audience research, embracing all newspaper platforms: print, web, social, apps, emails, and videos. It details audience data on media competitors, highlighting newspaper’s strong market coverage. The program includes sales training on how to use research to boost ad revenue. The Weeks Group uses this research in a one-week ad revenue event, selling the program along with the sales team. A Rocket2 Revenue event, fueled by research, can drive over $250,000 in new revenues. With Rocket2 Revenue, Coda enables newspapers to tell their complete audience narrative and in partnership with The Weeks Group, it delivers guaranteed revenue results.